Friday 3 February 2012

Jewelry For Brides


It is your wedding and you are going to buy your jewels. Wonder what to do with your mother's jewelery, an heirloom passed on for generations? Or your granny's diamond studs - blue jacquer – which she insists you must wear your wedding day because it's a family tradition? Worry not. Antique jewelry is the `hot item' of the season.

"Some things never go out of fashion. Plain gold jewelry is part of the wedding tradition. The kaasu maalai is one such. " says Mr. Anadapadmanabhan, Managing Director, NAC jewelers, Mylapore. The long chain with Goddess Lakshmi figurehead coins strung together is still a favorite. (You can make it like a choker to give a contemporary look. Or better still just have a couple of them in a thin chain if you want to keep it simple.)

"Brides today are more open- minded. They want contemporary designs" quips Mr. Jitherndra Vummudi, Partner, VBC Jewellry.

Mr. Joseph Prince, Director, Prince Jewellery exclaims, "Gold is an investment. Traditionally bridal jewelry used to be heavy, but brides today prefer bridal jewelry that is light weight. They want elegance in their designs. Though, the `vangi' and `oddiyanam' are part of the wedding tradition, brides prefer to have it in light weight.'

So the oddiyanam has been morphed to suit contemporary tastes. "The front part is made in a traditional manner and conjoined with a chain at the back." recounts Joseph.

Jithendra reiterates the same. "Brides are very sure that the jewelry has to be light weight and complementing their attire."

Light weight jewelry is transcending age and economic criteria and becoming the most favorite among consumers.

As far as stones studded jewelry is concerned, all three unanimously agree that diamonds are still the preferred choice.

"The best thing about diamonds is that it looks good on every body. All brides want at least one piece of diamond jewelry. While rubies and emeralds are also bought, they are more for extended wardrobes. The mainstay is still gold and diamonds." enumerates Jithendra.

Ananthapadmanabhan, validates, "Diamonds rule the roost. Every bride-to-be wants diamonds as part of her wedding trousseau. On a more practical note, the resale value for diamonds is higher than any other precious stone. White gold is not even considered while Platinum is for a niche market."

Joseph elaborates, "Best diamonds are sold in the South. But, people here prefer only the cut diamonds for their sparkle and brilliance. Uncut diamonds are cheaper and very popular in the North. In fact most of the antique diamond jewelry will have uncut diamonds."

The interesting part of uncut diamond is the sparkle comes out best when worn in the sunlight."

Ananthapadmanabhan tells, "While the rubies and emeralds are worn to complement the saree, it is the gold which still dominates the wedding."

Hence, you have the bride wearing predominantly gold interspersed with a few stone studded jewelry for color coordination.

Can you keep a secret – diamonds are considered a woman's best friend. But the verdict is out – diamonds are a woman's best friend only next to gold. It is the glitter of the yellow metals that still accelerates a woman's heart beat.

It is still the preferred choice.
Source : blog.bharatmatrimony.com

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